BYD Showcases Full-Electric Future and Local Commitment with Landmark Presence at 2026 Brussels Auto Show
Brussels, Belgium – January 9, 2026 – BYD, the world’s leading manufacturer of new energy vehicles, made a powerful statement at the 2026 Brussels Auto Show, underscoring its deep commitment to the European market. The showcase highlighted not only its latest passenger vehicles but also its accelerating local production and sustainable mobility ecosystem for Europe.
A Comprehensive Lineup for European Families and Fleets
BYD's stand served as a central hub for electrification, featuring its popular and expanded model range tailored for diverse European needs. The spotlight shone on the BYD SEAL U, a smart, mid-size SUV combining dynamic performance with family-friendly versatility. Alongside it, the acclaimed BYD ATTO 3 (Yuan PLUS), SEAL, and DOLPHIN were presented, demonstrating BYD's strength across key vehicle segments. Beyond passenger cars, BYD emphasized its role as a total solution provider, showcasing its electric bus platforms, reinforcing its vision for decarbonizing all forms of transport.
Announcement on European Manufacturing Milestone
A key theme of BYD's presence was its growing European roots. The company highlighted the recent milestone of its first locally built electric buses rolling off the production line at its new Hungary factory. This facility is now undergoing expansion, with plans to reach an annual production capacity of over 1,200 units by 2027, marking a significant step in BYD's localization strategy and supply chain resilience in Europe.
Technology and Vision for a Sustainable Tomorrow
Visitors experienced BYD's pioneering Blade Battery technology, renowned for its safety and durability, which underpins every vehicle. The display also focused on intelligent innovations, featuring BYD's advanced driver-assistance systems and the seamless DiLink smart cockpit, offering a glimpse into the connected, user-centric future of mobility.
Strategic Market Ambition
This showcase comes at a pivotal time for BYD in Europe. Industry analysis, including a recent report from Citigroup, notes BYD's aggressive overseas sales target of 1.5 to 1.6 million units globally for 2026, with Europe being a critical growth pillar. The company's dual focus on premium passenger vehicles and scalable commercial solutions positions it uniquely in the region's competitive electric vehicle landscape.
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. As the world's leading manufacturer of New Energy Vehicles, BYD's offerings encompass passenger electric cars, buses, trucks, monorails, battery energy storage systems, photovoltaic solutions, and electronics. The company plays a significant role in the global shift toward zero-emission mobility.