BYD Hits 30-Showroom Milestone in South Korea with Jeonju Outlet Opening
BYD, the world’s leading manufacturer of new energy vehicles, today announced the official opening of its newest passenger vehicle showroom in Jeonju, North Jeolla Province. This launch completes the company’s initial retail network rollout in South Korea, bringing the total number of BYD showrooms nationwide to 30.
Strategically located to serve customers in the Honam region, the Jeonju showroom offers a full range of BYD’s latest electric and plug-in hybrid models. The facility is designed to provide an immersive brand experience, featuring interactive displays, vehicle consultation zones, and customer lounges.
From Network Building to Service Enhancement
The 30-showroom network, now spanning major metropolitan areas and key regional centers, forms the backbone of BYD’s direct retail strategy in Korea. The company confirmed that the Jeonju outlet is scheduled for an upgrade in the first quarter of 2026, transforming it into an integrated “one-stop” service center offering comprehensive sales, after-sales, and maintenance facilities.
This expansion aligns with BYD’s accelerated product introductions in Korea, where models such as the ATTO 3 (Yuan PLUS), Seal, and Han have gained traction among environmentally conscious consumers.
Context: A Growing Foothold in Asia’s Advanced EV Market
South Korea represents a strategically significant market for BYD’s global expansion, characterized by high consumer adoption of technology and growing government support for electric mobility. The completion of the 30-showroom target lays the groundwork for the brand’s next phase, which may include further localization initiatives and an expanded model lineup tailored to Korean preferences.
About BYD
BYD is a global leader in new energy vehicles and green technology solutions, specializing in the development and manufacturing of electric vehicles, batteries, and renewable energy systems. With a mission to accelerate the global transition to sustainable transportation, BYD’s products are available in over 70 countries and regions.