Denza Makes Philippine Debut; D9 PHEV to Launch Feb 27 as BYD Targets Stronger Growth in 2026

MANILA, Feb. 23, 2026 – Denza, the premium new energy vehicle brand under BYD Group, officially debuted in the Philippines today, marking BYD’s strategic move into the country’s luxury automotive segment.

 

The brand will formally launch its first model, the Denza D9 PHEV, on February 27 in Manila, targeting high-end MPV buyers with premium comfort, advanced technology, and efficient plug‑in hybrid performance.

 

The launch underscores BYD’s accelerating momentum in the Philippines. In 2025, BYD sold 26,122 vehicles in the market, representing a 446% year‑on‑year increase. For 2026, the company aims to further lift its sales and market share, supported by the introduction of the Denza brand and expanded product lineup.

 

Denza’s entry strengthens BYD’s dual‑brand strategy in the Philippines: BYD for the mainstream new energy vehicle market, and Denza for premium, technology‑focused customers. The Denza D9 PHEV is positioned as a flagship seven‑seat luxury MPV, combining spacious cabin layout, intelligent features, and BYD’s advanced DM‑i hybrid technology.

 

Following the D9 PHEV launch, Denza plans to introduce additional models in the coming months to broaden its local offering.

 

BYD and Denza Philippines will expand dealer networks across key cities to deliver premium sales and aftersales experiences, supporting the brand’s long‑term growth in Southeast Asia’s fast‑evolving new energy vehicle market.