BYD Showcases Electric Mobility Excellence at the 78th Cannes Film Festival
Premium fleet and sustainability-focused collaborations highlight BYD’s global leadership in green innovation.
Cannes, France – May 24, 2024 – Global electric vehicle (EV) leader BYD made a striking appearance at the 78th Cannes International Film Festival (May 13–24), reinforcing its commitment to sustainable luxury and cutting-edge technology. During the festival, BYD curated a premium fleet to provide exclusive transportation services for attendees, while its luxury brand DENZA captivated audiences with a static showcase of the highly anticipated Z9GT.
Star-Studded Fleet Services
BYD’s fleet, featuring flagship models such as the sleek Seal sedan, the luxurious Han EV, the versatile Sealion 07 EV SUV, and the hybrid Song PLUS DM-i, served as the official VIP shuttle for celebrities, filmmakers, and industry elites at high-profile festival events. The vehicles, renowned for their advanced electric powertrains and refined design, underscored BYD’s ability to merge sustainability with sophistication.
DENZA Z9GT Steals the Spotlight
The DENZA Z9GT, a next-generation grand tourer concept, drew significant attention during its static display. Combining futuristic aesthetics with BYD’s proprietary electric vehicle technology, the Z9GT exemplifies the brand’s vision for high-performance, eco-conscious mobility.
Sustainable Collaboration with Nespresso
In a unique partnership, BYD teamed up with global coffee brand Nespresso to elevate the festival experience. A fleet of 18 Song PLUS DM-i hybrids, decorated in coordinated livery, transported guests to the iconic red carpet events. This collaboration highlighted both brands’ shared dedication to sustainability and innovation, turning heads across the French Riviera as a mobile symbol of eco-friendly elegance.
BYD’s Vision for Global Green Mobility
“Participating in the Cannes Film Festival allows us to showcase how electric mobility can seamlessly integrate into high-profile, culturally significant events,” said a BYD spokesperson. “From our flagship models to strategic partnerships like Nespresso, we aim to demonstrate that sustainability and luxury are not mutually exclusive, but rather the future of global transportation.”
About BYD
BYD (Build Your Dreams) is a global leader in new energy vehicles and green technology, specializing in EVs, batteries, and renewable energy solutions. With a mission to create a cleaner, more connected world, BYD continues to redefine mobility through innovation, delivering cutting-edge products across over 70 countries.