Here are the competitive advantages of BYD in overseas markets

Technological Advantages

• Leading Battery Technology:
  BYD's Blade Battery technology is a benchmark in the industry. In a test conducted by the German authoritative testing agency ADAC, the surface temperature of BYD's Blade Battery remained stable at 30°C–60°C without fire or explosion after penetration, while the 21700 battery used in the Tesla Model 3 saw its temperature soar to over 500°C in the same test. This demonstrates that BYD far surpasses its competitors in battery safety, providing consumers with a more reliable guarantee.

• Outstanding Smart Technology:
  The DiPilot 4.0 system achieved a 98.7% success rate in automatic lane-changing tests on the A2 highway in the Netherlands, 6.4 percentage points higher than Tesla's Autopilot (92.3%). Additionally, BYD(standardizes) the "Heavenly Eye" high-level assisted driving system in the European market, introducing lidar technology to models priced at around €20,000 (or local currency equivalent). This makes high-level intelligent driving technology more affordable, lowering the threshold for smart driving and expanding the target customer base.

Product Advantages

• Diverse Product Portfolio:
  BYD has a vast product matrix that caters to the needs of consumers in different countries. It (prioritizes) pure electric models in Nordic markets with well-developed charging infrastructure, while introducing plug-in hybrid models in some Southern European countries to meet users' demands for long-distance range and refueling convenience. In Italy, where city streets are narrow, models like the ATTO 3 (Yuan PLUS) and DOLPHIN (Haitun) satisfy local consumers' needs for urban commuting vehicles. In the French market, the Seal model has gained favor from consumers for its excellent performance and design.

Market Strategy Advantages

• Localization Strategy:
  BYD actively promotes a localization strategy, establishing sales and service networks worldwide. In Europe, the number of BYD stores increased from fewer than 30 in early 2024 to over 120 in 2025, with a focus on core markets such as Germany, the UK, and France. It has also built factories in Hungary, Thailand, Uzbekistan, and other countries to reduce production costs and circumvent trade barriers.
• Global Ecological Layout:
  BYD's globalization demonstrates a distinct ecological characteristic. Through the dual strategy of "localized production + ro-ro shipping," it has achieved coverage across six continents, more than 100 countries, and over 400 cities.

Brand Advantages

• Enhanced Brand Awareness:
  BYD accumulated initial brand recognition through its early overseas expansion in battery and electronics businesses. The overseas deployment of new energy buses and commercial vehicles further enhanced its brand reputation. Now, with the overseas launch of passenger vehicles, it has quickly gained recognition in international markets based on its previous foundation. It has ranked among the top 10 global automotive brands for three consecutive years, with continuously increasing brand influence.
• Customer-Centric Service Policies:
  In Japan, BYD has established stores covering core cities such as Tokyo and Osaka, and introduced localized service policies like "3 years of free charging" and "lifetime battery warranty," alleviating users' concerns about after-sales service.