BYD Launches All-New Yuan UP (ATTO 2) in Malaysia, Accelerates Channel Expansion

BYD, a global leader in new energy vehicles, officially launched its latest pure electric compact SUV, the Yuan UP (known locally as ATTO 2), in the Malaysian market today. The debut event in Kuala Lumpur marks a significant expansion of BYD's diverse EV lineup for Malaysian consumers.

The Yuan UP (ATTO 2) arrives with compelling specifications tailored for urban mobility:

• Two Range Options: Choice of 410 km or 430 km (NEDC) on a single charge.

• Battery Capacities: Powered by BYD's Blade Battery technology in 32 kWh or 45.1 kWh configurations.

• Impressive Performance: Delivers 163 horsepower, accelerating from 0-100 km/h in just 7.9 seconds.

• Competitive Pricing: Positioned attractively with a starting price around RM 99,000 (approximately CNY 150,000).

• Target Segment: Positioned as a direct competitor to popular Japanese hybrid vehicles, offering a compelling full-electric alternative.

"The launch of the Yuan UP (ATTO 2) provides consumers with an accessible, high-performance, and stylish electric SUV option. Its combination of range, power, and competitive pricing makes it a formidable contender, especially against established hybrid models. We are confident it will accelerate EV adoption in Malaysia."

Aggressive Channel Expansion Underway

Simultaneously, BYD is rapidly building its infrastructure footprint across Malaysia:

• Sales Network: BYD and its premium brand Denza have already established a network of over 40 authorized sales outlets nationwide.

• Service Focus: The company is actively expanding its dedicated service network, with plans to increase the number of service centers to exceed 30 locations.

• Local Commitment: This significant investment aims to build a comprehensive local sales and after-sales ecosystem, ensuring customers receive convenient purchasing experiences and reliable, localized service support.

"The rapid expansion of our sales and service network is fundamental to our commitment to the Malaysian market," added [Insert Name/Title, e.g., the Executive]. "Building over 40 sales points and targeting more than 30 service centers demonstrates our focus on providing excellent customer ownership experiences right from the start. We are building a robust local foundation for the long term."

The launch of the Yuan UP (ATTO 2) and the aggressive channel expansion underscore BYD's strong commitment to leading the electric vehicle transition in Malaysia, offering advanced technology and building essential infrastructure for consumers.

About BYD
BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. As a global leader in new energy vehicles, BYD also excels in areas like batteries, energy storage, solar energy, and rail transit. The company is dedicated to achieving zero-emission energy solutions.