BYD Debuts Seagull EV and Premium Models at GIIAS, Deepens Indonesia Commitment

JAKARTA, INDONESIA – July 23, 2024 – BYD, a global leader in new energy vehicles, made significant strides in the Indonesian market at the Gaikindo Indonesia International Auto Show (GIIAS), launching the all-electric Seagull compact car and showcasing its premium brands, Yangwang and Denza, for the first time in the country.

The star of the mass-market launch was the BYD Seagull（Atto 1）, a compact electric vehicle designed specifically for urban mobility. Positioned to meet the growing demand for accessible and efficient city transportation, the Seagull arrives with key localization strategies tailored for Indonesian consumers. Recognizing the importance of family usage, BYD has optimized the Seagull's rear seat space for enhanced comfort. Additionally, the vehicle features improved charging compatibility to seamlessly integrate with Indonesia's evolving EV infrastructure. This approach mirrors BYD's successful "technology adaptation + cultural empathy" model implemented at its Brazil plant.

Beyond the Seagull, BYD made a bold statement with the Indonesian debut of its premium lineup:

• Yangwang U9: The all-electric hypercar turned heads as it made its first appearance in Indonesia, showcasing BYD's cutting-edge technology and high-performance capabilities.

• Denza Z9 GT & D9: The premium Denza brand was prominently featured, displaying the sleek Z9 GT grand tourer and the luxurious D9 multi-purpose vehicle (MPV), highlighting BYD's range across different premium segments.

"The launch of the Seagull, tailored for Indonesian families, alongside the debut of our Yangwang and Denza premium vehicles, underscores BYD's comprehensive strategy for Indonesia and the broader Southeast Asian market," said a BYD spokesperson at GIIAS. "We are committed to offering a diverse portfolio of new energy vehicles, from accessible urban mobility solutions to cutting-edge premium performance and luxury, all while listening to and addressing the specific needs of local consumers."

This dual-focused presentation – combining an accessible, locally-adapted mass-market EV with the introduction of its high-end brands – signals BYD's intent to significantly deepen its presence and influence across all vehicle segments in Indonesia and accelerate its expansion within the strategic Southeast Asian region. The company is actively strengthening its manufacturing and sales footprint to support this growth.

About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. As the world’s leading manufacturer of new energy vehicles (NEVs), BYD dominates sales in the NEV and plug-in electric vehicle markets. The company is a global leader in battery electric vehicle (BEV) sales and a pioneer in battery technology, electronics, renewable energy solutions, and rail transit.