BYD Accelerates Global Drive with Inter Milan Partnership as Official Automotive Sponsor
BYD, the world’s leading manufacturer of new energy vehicles (NEVs), and FC Internazionale Milano (Inter Milan), the iconic Italian Serie A football club, today announced a landmark three-year global partnership. This strategic alliance marks BYD’s first deep collaboration with a top-tier club in Europe’s "Big Five" football leagues.
Under the agreement, BYD becomes the Official Global Automotive Partner of Inter Milan. The partnership will leverage the global appeal of both brands to drive innovation and sustainable mobility.
Key elements of the collaboration include:
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Exclusive Custom Vehicle: BYD will launch the Sealion 07 Nerazzurri Special Edition, a limited-run model featuring Inter Milan’s iconic blue and black colors. This bespoke vehicle will be available to fans worldwide.
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Green Fleet Integration: BYD will provide Inter Milan with a fleet of approximately 70 new energy vehicles, comprising both pure electric and plug-in hybrid models. This will support the club’s daily operations and commitment to reducing its carbon footprint.
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Global Fan Engagement: The partnership unlocks access to Inter Milan’s vast global fanbase of over 533 million supporters, including a significant 154 million fans in China. BYD will activate joint marketing campaigns and exclusive experiences to connect with this passionate community.
Strategic Significance:
This move represents a major acceleration in BYD’s global sports marketing strategy. Building on its existing high-profile sponsorships of UEFA EURO 2024™ and CONMEBOL Copa América 2025™, the Inter Milan partnership provides a powerful, year-round platform within elite European football. It significantly enhances BYD’s brand visibility and premium positioning in key international markets, particularly across Europe and Asia-Pacific.
Executive Perspectives:
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Stella Li, Executive Vice President of BYD and CEO of BYD Americas & Europe: "Inter Milan embodies excellence, heritage, and a truly global spirit – values that resonate deeply with BYD. This partnership is far more than branding; it's about uniting two leaders committed to innovation and sustainability. Providing our cutting-edge NEVs to the club demonstrates the real-world application and performance of our technology. Together, we will create exceptional experiences for millions of fans worldwide."
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Alessandro Antonello, Corporate CEO of FC Internazionale Milano: "We are proud to welcome BYD, a true pioneer in sustainable mobility, to the Inter Milan family. This partnership aligns perfectly with our club's vision for the future and our commitment to embracing innovation. BYD's advanced new energy vehicles will support our operations, while the special edition Sea Lion 07 offers a unique way for our global fanbase to connect with the club. We look forward to a successful journey together."
About BYD:
BYD is a global leader in new energy vehicles, dedicated to creating a greener future through innovation. As the world’s top-selling NEV manufacturer, BYD offers a comprehensive ecosystem of zero-emission solutions spanning passenger cars, buses, trucks, forklifts, rail transit, and energy storage systems. The company is committed to shaping the future of mobility with its "Cool the Earth by 1°C" vision.
About FC Internazionale Milano:
Founded in 1908, FC Internazionale Milano is one of the world’s most prestigious and successful football clubs, based in Milan, Italy. Known globally as "Inter" and nicknamed the "Nerazzurri" for its iconic blue and black stripes, the club boasts a passionate worldwide fanbase and a rich history of domestic and international triumphs.