The electric vehicle market in Latin America has emerged as one of the world's fastest growing markets. For EV sales, the region had more than 350,000 units sold in 2025, representing about 80% of the sales from Brazil and Mexico. This is a Chinese phenomenon: BYD and Chery have become household names in Brazil, Mexico, Colombia and beyond. The proliferation of EVs gives aftermarket suppliers an obvious opportunity: the more EVs sold, the larger the customer base for floor mats, trunk mats, storage products, and protective accessories. This report focuses on the top selling SKUs of accessories for BYD and Chery in Latin America, providing practical tips to exporters and distributors.
BYD's Dominance and Its Aftermarket Implications
BYD's presence in Latin America is unparalleled. In 2025, the company sold 130,451 cars in Mexico and 119,917 in Brazil, the two largest export markets for the company. In Brazil, the Dolphin Mini (also called the Seagull) became the top-selling retail model in February 2026—the first time an EV or Chinese brand has achieved this. BYD's electric vehicle market share in Mexico reached a minimum of 70% in 2025.
This high ownership rate directly correlates to aftermarket demand. The BYD's largest models in the region are the Dolphin Mini, Song Pro and Song Plus DM-i, each of which will need specific accessories to get it in place. The owners of these automobiles are looking for interior protection, cargo management and exterior styling products that would match the tech-rich and modern appeal of their vehicles. Brazilian carmakers are dominating the EV market, and for suppliers of EV car accessories, the BYD Dolphin Mini is a significant addressable market, as it is the number one car in the volume segment in the retail market.
Chery's Growing Footprint and Accessory Opportunities
Through its sub-brand OMODA and JAECOO, Chery has established a solid footprint in Latin America. The brands have sales of more than 1,600 units per month in Brazil, a year-over-year growth of 45%. In Brazil, the JAECOO 7 SHS received the "Intermediate Hybrid Car of the Year" award and the OMODA 5 and the JAECOO 5 were awarded ‘Most Recommended Vehicle of the Year’ in Chile. In total, OMODA and JAECOO sold more than 800,000 vehicles in 64 markets in 2025.
Chery's strong presence extends beyond Brazil. As for sales, Chery was among the most popular Chinese hybrid makes in Ecuador, up 21.1% year-on-year. The multi-country footprint also means that the demand for accessories for OMODA and JAECOO models is spread across the region which presents an opportunity for distributors to serve several markets. The OMODA 5 and JAECOO 7 are the most important models for accessories, and are volume leaders in Chery's Latin American portfolio.
High-Demand EV Car Accessories for BYD and Chery Models
There are multiple types of popular ev car accessories in LATAM. Interior protection is the starter: Trunk mats and floor mats (TPE) are some of the higher volume SKUs and are appreciated for its custom fit, odorless material and wear resistance. Useful in dusty applications where interior wear is likely to occur due to frequent use. In 2024, the Latin America automotive floor mats market size was USD 80.50 million; by 2035, it is expected to grow to USD 110.67 million.
Storage solutions represent another high-demand segment. Trunk organizers, seat-back storage boxes, and center console trays help owners manage clutter that accumulates in daily use. For EV owners in particular, storage accessories that accommodate charging cables and adapters are actually particularly valued.
Exterior protection and styling accessories work well, too. In areas with uneven surfaces, chassis guards and skid plates help to protect undercarriage parts. Many owners opt for surround kits and spoilers to add touch of their own style to their vehicles. To protect against any paint damage and interior scuffing, practical additions to consider are mud flaps and door sill protectors.
However, the styling-focused accessories on Chery OMODA and JAECOO models appear to be more in demand, a testament to the brands' focus on younger, design-conscious consumers. Interior protection and useful storage are the top priorities for BYD models such as the Dolphin Mini and Song Pro. TPE floor mats, trunk mats and storage boxes for BYD vehicles are good choices for distributors pursuing a Latin America catalog focus, while surround kits and exterior trim for Chery's OMODA and JAECOO lines are good choices for stocking.
Sourcing and Distribution Considerations for Exporters
There are a number of practical considerations that must be taken into account for success in the Latin American EV aftermarket. First of all, fitment is essential, and must be specific to the model. Because of the high expectations of Latin American consumers, accessories must be unaltered and require no modification to fit the OEM tolerance. This requires vehicle dimensioning software that allows access to accurate measurements of the vehicle as well as the ability to make custom-made products with 3D scanning and precise manufacturing devices.
Second, pricing must reflect local market realities. Latin American buyers are highly value-conscious, and the price differential between OEM and aftermarket accessories is substantial. Exporters who can deliver quality products at competitive price points gain immediate advantage.
Third, distribution is important. Relationships with local dealers, internet retailers and regional distributors are vital to accessing end customers. As e-commerce in Brazil and Mexico continues to rise, online channels are becoming more and more significant, especially for car accessories that consumers can install themselves, such as ev car accessories.
Last but not least, suppliers with design patents in critical markets provide protection against imitation and show commitment over the long term. Design patents filed in China, Thailand, Japan, and Australia indicate a professional attitude and offer protection for a product line that distributors value. This also gives the buyer the confidence that the products they are purchasing are authentic designs and not imitations, which decreases the legal risks and reputational damage.
The aftermarket of both BYD and Chery accessories will expand as the LATAM market for EVs continues to expand. If manufacturers develop the resources to do the job, then a distributor who has built relationships with them early on will be able to secure that demand as vehicle parks grows. Founded in 2016, Guangzhou Yangdugang Auto Accessories Co., Ltd. is a company based in Guangzhou. It is a company that combines design, research and development, production and trade. The company's business mainly involves new energy vehicle decorative accessories such as car floor mats, trunk mats, storage boxes, surround kits, spoilers, chassis guards, vehicle interior and exterior decoration, and accessories. Currently, the company has 4 production bases, 12 engineers for R&D, and several production equipment including 3D-scanner, injection molding machine, blister machine, blow molding machine, punch, cutting machine, laser machine, and more. The company has over 200 design patents and currently has design patents in China, Thailand, Japan, Australia and elsewhere. The company's capabilities will enable it to meet the increasing demand for ev car accessories in Latin America and other export markets.