BYD’s Premium EV Brand DENZA Accelerates into Australia: Flagship Models B5 and B8 to Debut in Q3 with Record-Breaking 1,200+ km Range

Chinese automotive giant BYD announced today that its luxury marque DENZA will officially launch in the Australian market in the third quarter of 2025. The premium electric vehicle (EV) brand will introduce its flagship models—the DENZA B5 (marketed domestically as the Fang Cheng Bao "Leopard 5") and the larger DENZA B8—both equipped with advanced plug-in hybrid technology targeting the high-end performance segment.

Key Highlights:

• Models & Launch: The DENZA B5 (a rugged luxury SUV) and the DENZA B8 (a premium executive sedan) will spearhead the brand’s Australian debut.

• Powertrain: A cutting-edge 1.5T plug-in hybrid (PHEV) system enables an industry-leading electric range of over 1,200 km on a single full charge and fuel tank.

• Performance Benchmark: Positioned to compete directly with elite European EVs, including the Porsche Taycan Cross Turismo, emphasizing luxury, off-road capability, and sustained high-performance driving.

• Market Strategy: DENZA’s entry marks BYD’s strategic expansion into Australia’s premium EV sector, leveraging BYD’s Blade Battery technology and vertical supply-chain efficiency.

Executive Insight
"We’re redefining premium electric mobility in Australia," said Zhang Wei, BYD’s Global Head of Premium Brands. "The DENZA B5 and B8 combine uncompromising luxury, exceptional range, and zero-compromise performance. With 1,200+ km of range, Australians can traverse Sydney to Melbourne or Brisbane to Cairns without refueling or recharging—an unprecedented feat in sustainable driving."

Competitive Edge

The DENZA B5—inspired by the off-road-ready Fang Cheng Bao Leopard 5—boasts quad-motor torque vectoring, tank-turn capability, and adaptive air suspension. The B8 sedan focuses on refined dynamics and intelligent cabin tech. Both models feature ultra-fast charging, 5G connectivity, and BYD’s proprietary DiPilot autonomous driving system.

Market Context

DENZA’s Australian rollout follows BYD’s record growth in the region, where it now ranks among the top three EV brands. The move intensifies competition in the luxury EV space, challenging incumbents like Porsche, Mercedes-Benz, and Tesla. Pricing details will be announced closer to launch, with pre-orders opening in August 2025.

About DENZA
DENZA, co-founded by BYD and Mercedes-Benz in 2012 (with BYD assuming full ownership in 2021), specializes in premium intelligent electric vehicles. It merges BYD’s EV innovation with Mercedes-derived design and safety excellence.

About BYD
BYD ("Build Your Dreams") is a global leader in new energy vehicles, ranking as the world’s top-selling EV manufacturer in 2024. Its vertically integrated supply chain spans batteries, semiconductors, and renewable energy solutions.