BYD's Impressive Overseas Sales Performance in 2024
Time: 2025-01-15
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In 2024, BYD has achieved remarkable results in overseas markets, demonstrating its strong competitiveness and the increasing popularity of its new energy vehicles worldwide.
In Japan, the sales of BYD's electric vehicles increased by 54% year-on-year to 2,223 units, surpassing Toyota's EV sales for the first time15. Toyota's EV sales dropped by 30% to 2,038 units15. BYD entered Japan's domestic market with Atto 3 and Dolphin in 2023, and later, the Seal EV sedan also joined1. In 2025, BYD will launch its fourth model, the Sea Lion 07 EV, in Japan1.
In Thailand, BYD achieved the best sales performance among pure electric vehicle brands in 2024, with a market share of more than one-third4. The annual sales volume of pure electric vehicles in Thailand in 2024 was 70,137 units, with a market penetration rate of 14.0%4.
In Brazil, BYD is the largest importer, with 32,500 vehicles in the first half of the year, accounting for nearly three-quarters of the country's imports. The Dolphin, Song Plus DM-i and Seal are the three best-selling models of BYD in the Brazilian market2. On September 23, BYD set a new single-day sales record of 603 units in Brazil, exceeding the total sales volume of other new energy brands in August2.
In Turkey, BYD delivered 6,591 new energy vehicles in just 32 days, and received more than 30,000 orders in 45 days, setting a new sales record in the overseas market3.
In Singapore, BYD's EV sales surged 83% in the first half of 2024 compared to all of 2023, with 2,587 EVs sold, far ahead of Tesla, which sold 969 vehicles.
Overall, BYD's overseas sales of new energy vehicles in 2024 showed a strong growth momentum, continuously expanding its market share and influence in the global market, and further enhancing the internationalization level of the Chinese auto brand. The company's performance not only reflects the high quality and excellent performance of its products but also indicates the increasing acceptance and recognition of Chinese new energy vehicles in the international market.