BYD and Retail Giant AEON Forge Strategic Partnership to Enhance New Energy Vehicle Sales in Japan

BYD, the world’s leading manufacturer of new energy vehicles (NEVs), and AEON Group, one of Japan's largest retail conglomerates, today announced a strategic sales partnership. This collaboration will leverage AEON's extensive retail network to make BYD's innovative electric vehicles more accessible to consumers across Japan.

Under the new agreement, select AEON shopping malls and retail locations will host BYD showrooms and sales points. The initiative will begin with a pilot phase in key metropolitan areas, with plans for a gradual nationwide rollout. This partnership aims to seamlessly integrate vehicle purchasing into the daily lives of Japanese consumers, allowing them to explore and experience BYD's cutting-edge NEV technology while engaging in their regular shopping activities.

The first models to be featured through this partnership will include the all-electric BYD DOLPHIN, a compact hatchback praised for its efficiency and design, and the BYD ATTO 3, a bestselling C-segment SUV known for its performance and advanced Blade Battery technology.

This partnership underscores BYD's growing commitment to the Japanese market and AEON's strategy to diversify its service offerings and promote sustainable living. It represents a powerful fusion of automotive innovation and retail excellence, poised to accelerate the adoption of electric vehicles in Japan.

A New B2B Opportunity: YDG AUTO Accessories for BYD NEVs
This partnership also introduces a significant B2B opportunity for distributors and retailers. YDG AUTO, a leading manufacturer of high-quality, custom-fit accessories for BYD vehicles, is now seeking strategic B2B partners to supply its product lines for the popular ATTO 3 and DOLPHIN models.
Product Portfolio for B2B Distribution:

• Interior Protection: Premium Floor Mats, Trunk/Cargo Liners, Rear Seat Back Protectors.

• Exterior Enhancement & Protection: Underbody Guards (Chassis Armor), Body Kits, Spoilers.

• Functional Storage Solutions: Front Trunk (Frunk) Storage Box, Rear Trunk Organizer Box.
  All YDG AUTO products are precision-engineered to OEM standards, ensuring perfect fitment, superior durability, and a seamless user experience. They represent a high-margin opportunity for businesses looking to capitalize on the growing BYD owner community. We welcome inquiries for bulk ordering, wholesale pricing, and distribution rights.

This partnership underscores BYD's growing commitment to the Japanese market and AEON's strategy to diversify its service offerings and promote sustainable living. It represents a powerful fusion of automotive innovation and retail excellence, poised to accelerate the adoption of electric vehicles in Japan.