BYD Accelerates Global Promotion of Blade Battery, Redefining Safety and Efficiency in EVs
BYD Company Limited (“BYD”), a global leader in new energy vehicles (NEVs) and power battery innovation, today announced the intensified global rollout of its revolutionary Blade Battery technology. Designed to address critical challenges in electric vehicle (EV) safety, longevity, and performance, the Blade Battery is poised to reshape the global EV landscape as BYD expands its overseas footprint.
Breakthrough Technology: Safety Meets Innovation
The Blade Battery, a lithium iron phosphate (LFP) cell with a unique cell-to-pack (CTB) structure, has garnered worldwide attention for its unparalleled safety credentials. Rigorous testing, including the infamous nail penetration test, demonstrated zero combustion or explosion risks—a milestone in battery safety. With energy density rivaling traditional ternary lithium batteries and a lifespan exceeding 1.2 million miles (2 million kilometers), the Blade Battery powers BYD’s flagship models such as the BYD SEAL, ATTO 3, and DOLPHIN, now available in over 50 countries.
“The Blade Battery is not just a technological leap; it’s a commitment to global sustainability,” Vice President of BYD International. “As we expand into Europe, Southeast Asia, and beyond, this innovation will empower consumers to embrace EVs without compromising on safety or reliability.”
Global Market Penetration
BYD’s Blade Battery is central to its aggressive overseas strategy:
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Europe: Integrated into models like the BYD SEAL, launched at the 2023 Munich Motor Show, the Blade Battery supports BYD’s plan to capture 80% of its European EV sales with locally assembled vehicles by 2025. A new battery production line in Hungary will further bolster supply chain localization.
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Asia-Pacific: In Thailand, where BYD’s Rayong plant produces Blade Battery-equipped ATTO 3 and DOLPHIN EVs, the technology has driven a 150% surge in regional sales year-on-year. Similar momentum is underway in Australia, where the ATTO 3 ranks among the top-selling EVs.
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Americas: Partnerships in Brazil and Mexico aim to deploy Blade Battery-powered electric buses and passenger vehicles, aligning with government-led decarbonization initiatives.
Strategic Collaborations
To accelerate adoption, BYD is forging alliances with global energy giants. A landmark partnership with Shell will deploy over 30,000 charging stations across Europe and China by 2025, integrating Blade Battery-backed energy storage solutions. Additionally, joint ventures in Uzbekistan and the Middle East are set to localize battery production, reducing costs and enhancing accessibility.
Overcoming Challenges
While BYD navigates regulatory hurdles such as the EU’s anti-subsidy probe, the company remains confident in its technology-led differentiation. “Our focus on R&D—evidenced by 15,000+ patents—ensures compliance and competitiveness in every market” .
Future Roadmap
BYD plans to invest $5 billion in next-generation battery R&D by 2026, targeting ultra-fast charging and enhanced cold-weather performance. Upcoming models, including a Blade Battery-powered electric pickup truck, will debut in key markets by 2024.
About BYD
BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a greener world. As the world’s leading NEV manufacturer, BYD ranks No. 1 in global plug-in electric car sales, with products spanning EVs, batteries, solar energy, and rail transit.