Geely has gone from being a power player in the domestic China car market to one of the quickest-growing automotive groups in the international automotive industry. Sales in the rest of the world outside mainland China reached the highest level in a month in 2026, with exports leaving the company making a dramatic leap in sales figures on various continents. It's a huge and timely opportunity for the wholesale dealers in the automotive accessories business. With an ever-increasing number of electric vehicles being used, Geely's EV car accessories market is expanding rapidly in major markets, ranging from exterior protection to storage and floor mats to trunk mats. This report aims to highlight the fastest-growing areas for Geely’s EV accessories and product categories for wholesale partners.
Asia-Pacific: Geely’s Fastest-Growing Export Region
Geely's most dynamic growth market for overseas expansion has been the Asia-Pacific region. In 2025, Geely’s Asia-Pacific revenue (excluding China) jumped from 5.7 billion yuan to 14.6 billion yuan, a 153% increase. This increase was not a result of any single market, but rather widespread growth in a number of markets.
In Indonesia, sales of Geely grew by 965.0% YOY during the first quarter of 2026. The EX2 (also called the local EX2) was introduced in Indonesia in January, 2026 and localized production was achieved with the number of pre-sales exceeding 1,500 units. Sales rose 402.4% in Thailand and 237.2% in Malaysia. In July 2026, the Geely EX2 became the top-selling EV in Thailand.
The closest opportunities are for wholesale partners in Indonesia and Thailand. The EX2's low cost positioning, coupled with the country's huge population and booming middle class, presents a vast addressable market for accessories for the electric vehicles. The Philippines has also become a priority market as the Geely EX2 was introduced in June 2026 with a starting price of ₱938,000, making it an affordable EV choice for consumers in the country.
Latin America: High-Growth Markets with Immediate Demand
Geely has made Latin America another pivotal area for its worldwide growth. Geely sold 16,071 vehicles in Mexico in the first four months of 2026, up 307.7% year-over-year (YoY), and 7,137 vehicles in Brazil, surpassing the 7,000 vehicle mark for the first time in the market. There was also strong growth in Chile (+229.4%) and Uruguay (+174.2%).
The EX2 has proven to be especially popular in Brazil. In April 2026, the model registered 3,602 units in Brazil, which is the highest number of registrations ever for the brand in the country. The EX2 was the second most popular electric vehicle in the Brazilian market by July. Geely's alliance with Renault, which also involved the production of local vehicles at the Ayrton Senna Industrial Complex, in Paraná, helped this strong performance. Production of the EX5 EM-i has started in late 2026 and the EX2 will be produced locally in December 2026.
Mexico and Brazil are the biggest markets in Latin America for wholesale partners. In Brazil, concentrated sales volumes of the EX2 drive significant sales of model-specific accessories for the ev car, such as TPE floor mats, trunk mats and storage organizers, particularly in the wholesale channel. While it may be smaller in EV volume, Mexico's market is expanding quickly and provides access to the larger North American supply chain.
Europe: Expanding Footprint with Premium Positioning
Geely's latest and key investment is in Europe. Geely launched the Geely E5 and Starray EM-i in the five key European markets of Spain, Germany, the Netherlands, Belgium and Luxembourg in March 2026. This came after the company's first presence in Hungary and the UK and in Italy. Geely has established a presence in almost 20 mainstream markets across Europe.
The company has set up a spare parts center in Amsterdam to serve the European market, thus establishing a “European central warehouse plus national front warehouses” structure in the Netherlands, Belgium, Luxembourg, Germany, and France. This infrastructure is important for accessory distributors because it shows the company's long-term commitment to the region, and also creates a base to support aftermarket parts distribution.
The Geely EX2 has also been confirmed as a model to be sold in Europe under the name of Geely E2. The model is set to be a small, electric hatchback that will have a range of 317 km under WLTP testing, catering to the increasing demand for affordable EVs in European cities. The European market demands EU material and packaging compliance, but also provides higher average selling prices and good demand for environmentally conscious car accessories for evs, for wholesale partners.
Australia: The Fastest-Growing Brand in a Mature Market
Australia could be the most amazing Geely success outside China. Geely sold 4,473 vehicles in September 2026, finishing in the top 10 in the Australian market, just ahead of Chery and behind only MG. The three models of the brand, EX5, Starray EM-i and EX2, all had more than 1,200 sales on the market in September alone, and the YTD growth was at 640%.
Geely EX2 electric hatchback is expected to be available in Australia in June 2026 and is one of the cheapest new EVs to be available in the country. Consumer acceptance of the model has been evident in September 2026 when it sold 1,211 cars.
There are a number of benefits to Australia as a wholesale partner: the automotive aftermarket is well established and has a well-developed distribution structure; consumers are well-aware of the range of accessory products available to them; and a regulatory environment exists which requires compliance, but is transparent and easy to predict. The large share of sales in those three models, the EX5 SUV, Starray EM-i PHEV and EX2 hatchback, enables accessory wholesalers to develop a targeted product offering across different vehicle segments.
The Geely EV accessories market is experiencing significant growth in four major markets, namely, Asia, Pacific, Latin America, Europe, and Australia. Each market has unique potential, demands, and requirements. Model specific product ranges that align with Geely vehicle design, competitive pricing aligned with the regional market demands, as well as scaling, manufacturing ability are some of the needs. Guangzhou Yangdugang Auto Accessories Co., Ltd was founded in 2016 and is located in Guangzhou. The company is an enterprise integrating design, research and development, production, and trade. It specializes in new energy vehicle decorative accessories. The main businesses include car mats, trunk mats, storage boxes, surround kits, tail wings, chassis guards, interior and exterior decorations, and other accessories. The company currently has 4 production bases, an R&D team with 12 engineers, and multiple equipment such as 3D scanners, injection molding machines, blister packaging machines, blow molding machines, punches, cutting machines, and laser machines. The company holds more than 200 design patents and has obtained design patents in China, Australia, Japan, Thailand, and other countries. With its comprehensive product line and other capabilities, the company is primed to work with its wholesale partners to serve the fast-growing Geely EV accessories markets across the world.