All-new BYD Song PLUS debuts in Brazil, driving the electric revolution forward

BYD recently launched the all-new Song PLUS and Song PLUS PREMIUM in São Paulo, Brazil, with great fanfare. The grand event drew over 500 distinguished guests, including 256 journalists and prominent influencers, who witnessed the debut of this groundbreaking plug-in hybrid SUV.

The new Song PLUS 2026 is not just a regular upgrade, but also a strong proof of our continuous technological innovation," said Alexandre Baldy, Senior Vice President and Head of Automotive Sales and Marketing of BYD Brazil. "We have continued the core advantages that made the previous generation model popular, and based on the needs of Brazilian consumers, we have comprehensively improved the smart connectivity experience and visual design. Even users who are familiar with this model will be impressed. Various intelligent details make users' daily car experience more convenient and advanced.

The Song PLUS PREMIUM version has evolved based on real user feedback, and its flagship strength has been comprehensively upgraded. "The Song PLUS PREMIUM was originally launched as a commemorative edition, but the market response was extremely enthusiastic, and it eventually became an important member of our regular product series. This evolution is another manifestation of our continued efforts to meet and exceed user expectations," said a BYD employee.

BYD has delivered more than 17,000 Song PLUS in Brazil in 2024, proving that the perfect combination of high performance, smart technology and avant-garde design is well recognized by the market. Today, the 2026 new Song PLUS once again demonstrates BYD's strength in the field of new energy vehicles with its new international aesthetic design, smarter interconnection experience, and comprehensive performance improvement.