BYD's 2025 Overseas Product Launch Conference: Global Strategy and Key Highlights

1. European Market: Technological Breakthroughs and Market Expansion

• New Models & Autonomous Driving Tech: BYD plans to launch the Atto 2 compact SUV in Europe in February 2025, equipped with the advanced "Tianshen Eye" autonomous driving system, covering entry-level to premium models to accelerate smart driving adoption.

• Sales Growth & Strategic Positioning: Monthly deliveries in Europe surged from 3,000–4,000 units in early 2024 to 6,000–7,000 units in the second half, with the UK becoming its largest single market. Despite EU tariff pressures, BYD will leverage its Hungary factory (operational in 2026) to cut costs and strengthen its European foothold.

2. Southeast Asian Market: Hybrid Tech and Localized Production

• PHEV Focus: Targeting ASEAN’s underdeveloped charging infrastructure, BYD introduced the Sealion PHEV in Thailand and the Philippines in 2024, expanding to other Southeast Asian countries in 2025.

• Indonesia’s Rise: Indonesia overtook Thailand as BYD’s largest Southeast Asian market in 2024, driven by rapid deliveries from its Jakarta plant.

• Thailand Factory Output: The Rayong plant, operational in 2024, achieved 8,800 sales in Q1 2025, led by the ATTO 3 (Yuan PLUS), serving as a hub for ASEAN markets.

3. South American Market: Brazil Plant Launch and Sales Surge

• Brazilian Factory: BYD invested BRL 3 billion in three plants (EVs, commercial vehicles, and battery materials) in Camaçari, Brazil, starting production in March 2025. Annual capacity will reach 150,000 units initially, doubling to 300,000 by 2026, creating 20,000 jobs.

• Sales Performance: Registrations in Brazil soared 328% year-on-year to 76,700 units in 2024, with the Song PLUS and Dolphin Mini as top sellers. December 2024 deliveries exceeded 10,000 units.

• New Energy Pickup Debut: BYD’s first DMO hybrid platform pickup truck (featuring the "Yun Nian-P" suspension) will premiere in Mexico in May 2025, targeting Australia and Latin America with low fuel consumption and high towing capacity.

4. Global Tech Leadership and Ecosystem Development

• Smart Driving Innovation: The "Tianshen Eye" system is now standard across all models, democratizing smart driving globally.

• Ultra-Fast Charging: Models like the Han L and Tang L support 400 km range in 5 minutes, aligning with global fast-charging infrastructure.

• Vertical Integration: BYD’s control over batteries, motors, and chips reduces per-vehicle costs by 15–20% versus competitors, enabling aggressive global pricing.

Conclusion

BYD is reshaping the global EV landscape through localized production (Brazil, Thailand, Hungary), tech dominance (autonomous driving, ultra-fast charging, DMO platform), and precision strategies (hybrids for emerging markets, premium models for mature markets). Its 2025 overseas launches highlight not only product innovation but also a strategic shift from "Made in China" to "Intelligently Crafted for the World."