BYD enters Ethiopian market, launches 5 electric vehicles
Chinese new energy vehicle giant BYD has announced that it has further expanded its global footprint by entering the Ethiopian market.
According to CnEV Post, BYD partnered with Ethiopian distributor Moenco (part of Inchcape Group) to officially launch the BYD brand in the East African country on December 21.
The brand unveiling event was held in Addis Ababa and showcased five BYD electric vehicle (BEV) models, including the compact Seagull hatchback and Tang SUV. This move marks an important step for BYD's expansion in the African market.
This move follows BYD's recent entry into the Omani automotive market. Earlier this year, BYD held a brand launch in Muscat, the capital of Oman, and opened three local stores.
In Oman, BYD launched five models, including Han, Yuan Plus, Seal, Song Plus DM-i and Qin Plus DM-i, which are in line with Oman's strategy to promote sustainable development under Vision 2040.
However, BYD's international expansion has also faced some challenges. Recently, Brazil suspended BYD's factory construction plans in the city of Salvador due to working conditions of local workers.
This included the closure of workers' accommodation, and BYD issued a statement on BYD and contractor Jinjiang Construction Brazil Ltd. Although BYD continues to be committed to promoting green travel, this setback highlights the challenges the company faces in its global expansion.