BYD Launches Five New Energy Models in Saudi Arabia
BYD, a global leader in new energy vehicles, has officially introduced five of its popular electric models—Han, Yuan PLUS (known as BYD ATTO 3 overseas), Seal, Qin PLUS, and Song PLUS—to the Saudi Arabian market, marking a significant step in the company's global expansion and its contribution to sustainable transportation in the Middle East.
The launch events were held simultaneously in three major Saudi cities: Riyadh, Jeddah, and Dammam, underscoring the strategic importance of the Saudi market to BYD's regional and global strategy.
Strategic Market Entry Through Local Partnership
BYD is entering the Saudi market in collaboration with its strategic partner, Al-Futtaim, a well-established automotive distributor in the region.
Mr. Huang Zhixue, General Manager of BYD's Middle East and Africa Regional Sales, highlighted the significance of this launch, stating that "entering the Saudi market in partnership with Al-Futtaim represents an important milestone in BYD's global strategy for sustainable transportation." He added that the company is committed to providing more green mobility solutions to support Saudi Arabia in achieving its low-carbon emission goals.
Driving Green Mobility in Line with Saudi Vision 2030
This launch comes at a pivotal time for Saudi Arabia. As part of its Vision 2030 diversification strategy, the Kingdom is actively pushing to transform its automotive sector and reduce reliance on fossil fuels.
A key target of this initiative is to ensure that 30% of all vehicles in Riyadh are electric by 2030. The Saudi government is supporting this transition through substantial investments from the Public Investment Fund (PIF) in the domestic EV ecosystem, which includes backing local EV brands like Ceer and Lucid's manufacturing plant.
The Saudi electric vehicle market is poised for explosive growth. It is projected to grow at a compound annual growth rate (CAGR) of 32.1% from 2026 to 2032, potentially reaching USD 32.2 billion by 2032.