BYD's first car rolls off the assembly line at its Brazilian plant, opening a new chapter for Latin America's new energy industry

BYD held a ceremony to roll off the first car of its Brazilian passenger car factory in Camacari, Bahia, Brazil, marking a new stage in BYD's globalization strategy. Guests including Bahia State Governor Jerónimo Rodríguez, Brazilian Minister of Culture Magrez Menezes, Camacari Mayor Luís Carlos Caetano, BYD Executive Vice President Li Ke and BYD Brazil General Manager Li Tie attended the ceremony.

BYD's Brazilian passenger car factory not only carries the important mission of BYD's global layout, but also becomes a strategic fulcrum for leveraging the entire Latin American new energy market. In his speech, Bahia State Governor Geronimo spoke highly of it: "The completion of the BYD factory in Bahia, Brazil, is not only a symbol of industrial development, but also a new chapter in the cooperation between Brazil and China. We are ready to welcome a greener and more innovative Brazil. This factory will promote local economic development, drive local employment, and become a model of technological transformation."

Since new energy passenger vehicles entered the Brazilian market in 2021, BYD products have won the favor of more than 130,000 Brazilian households. In the first quarter of this year, BYD's sales in Brazil exceeded 20,000 units, becoming the local new energy vehicle sales champion. In May, BYD jumped to fourth place in the Brazilian automobile brand retail sales ranking, with a market share of 9.7%.

In the future, BYD will continue to firmly adhere to the development strategy of combining internationalization and localization, allowing Chinese brands to benefit global users and promote the green transformation of the automotive industry.